Sadly for EcoSport fans, more buyers have preferred the Chevrolet Trax, Honda HR-V and Nissan Kicks.Īnd now, at Ford, there's also a new kid on the block in the all-new Maverick, a hot little hybrid pickup built in Mexico. More: Fire your therapist and buy a Camaro or Mustang instead It didn’t measure up to some very tough competition in the subcompact SUV segment." "Plus, the EcoSport was never a strong seller. It is made in India, where Ford has been winding down its business," said Michelle Krebs, executive analyst for the online marketplace. "The demise of the Ford EcoSport in the U.S. Others expressed a similar lackluster response. Ecosport does not belong in the U.S.," she said. "Ford is just rectifying a misconception. "Ecosport was never really a fit for the American consumer," said Maeva Ribas, manager of design research and strategy at The CARLAB Inc., an automotive product planning consulting group based in southern California.
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